R14, 000 – R18, 000

Western Cape

Looking for a Skilled Java developer with experience in Java JEE / J2EE / EJB as well as C# / .NET and preferably MySQL. Candidate needs to be based in Cape Town and must be able to work under pressure

•maintenance and development of mission critical Dorado
•supporting and developing
•intregrations and reporting

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Rivonia

R35, 000

We currently have an opportunity for a Web/Internet Consultant at a digital marketing services and technology company based in Rivonia.

They are looking for someone senior who can hold their own with very senior clients, as a consultant and expert in the internet industry. The ideal person will be someone with Business Analysis skills/training, also a digital specialist, in terms of advising clients on digital strategy, and able to write detailed specification.
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Bryanston

Job description
The account manager will work on a fast-paced public relations account and will be required to develop and implement PR campaigns and communications strategies, attend events and generally manage the day to day deliverables on the account. This is a small business environment and is extremely pressurised!

Requirements
* Relevant degree or diploma
* Strong business writing skills a must
* Excellent planning and account management skills
* Attention to detail
* Ability work independently and pro-actively
Advantageous
Social media knowledge and skills
Personal Skills/Attributes
* Confident and outgoing
* Ability to work under pressure
* Proactive and solutions-oriented
* Creative and well presented
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Strand, South Africa

Gain valuable work experience within the events & marketing industries.

We are an event & publishing company with offices in Somerset West and Strand.
We are offering intern positions to work with our team on event related projects. Gain experience of event research, database management, event marketing, social media projects and event logistics. You might be required to assist with other projects on an ad hoc basis.

Requirements:
Matric and relevant degree/diploma in event management and marketing
Computer literacy
Fluent in English & Afrikaans
Excellent communication skills – both written and verbal
Own transport

Personality:
Able to take direction
Precise, accurate and organised
Friendly
Helpful

Location: Strand (Gants office)
Hours: 08h00 – 17h00 (daily but may require longer hours during events)
Duration: 3 – 6 months
Start: ASAP
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Are you passionate about people?

Do you have fantastic communication skills?

Are you well organised?

If “YES” is the answer to these, we are looking for YOU!

Our client is looking for a vibrant person to fill the role of Events coordinator at their busy family restaurant.
You will need to be a people’s person that can handle a large number of guests at any given time. Since you will be the face of the restaurant, we require you to be well presented and well-spoken. A background in events would be advantageous. Good organisational skills are a must.

If you believe you are up for the challenge and enjoy a busy and energetic environment then please send your full and up-to-date CV, salary expectations as well as a recent photograph to:
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The Internet has taken business marketing to a whole different level. Traditional marketing just isn’t enough these days. If you have a business and you are thinking of making it big, then you should widen and weigh all the marketing options available these days. Many distinguished businesses around the world are opting for Internet marketing. A new year means new trends. Here are some of the many Internet Marketing Trends that are “hot” and popular today.

The first and most popular trend is search engine optimization. In the New Year, Internet sites with relevant contents and even credible links will rule the World Wide Web. Experts on marketing advice that you put your money where it makes more sense. What you should do is test out keywords, link placements and contents that are targeted towards your niche potential customers. Be hardworking as to refresh your contents frequently. This is because the algorithm of search engines these days are paying more attention to date of publications. Once you have tested out everything according to your targeted niche customer, you are ready to invest accordingly.

The next trend is paid search. Even if it is 2010, human nature has not changed dramatically. People are still going to use search engines to look for a particular product or service. People are still going to click on pop-up ads to find more. It is just the curiosity in us. So, why not invest in paid search? The attracting factor about this trend that magnetizes many businesses to invest their money in it is simple. The search advertising prices are reasonable. The price will remain to be reasonable.

E-mail marketing is yet another trend that is making waves in the sea of Internet marketing. Experts on marketing are suggesting that you take your business to the e-mails. This is because it is not a lost cause. You see, e-mail marketing is very practical and the costs of sending out e-mails are incredibly low. Some experts even predict that e-mail marketing might even become more powerful and higly predictable this year.

This is because a vast number of people around the world still consider e-mail as their primary source of communication. So, what other way can you use to reach out to your potential customers than e-mail marketing? An important advice would be that you should invest in your e-mail list and in producing valuable substance and content to attract repeating potential customers. Also, spend more time paying attention to your current e-mail list. This is because many people change their primary e-mail address frequently. So, you should keep an eye when those customers change their e-mail addresses.

Another unique trend in marketing is social network marketing. Experts believe that social networks such as Twitter or Facebook may not just be a fad. They are here to stay. Since many around the world, from different ages and backgrounds are utilizing social networks, you should too. Social network marketing offers a profitable interaction. It does not matter if you own a high-end business or a small one. Social network marketing guarantees to attract many customers your way. This is simply because social networks are the “in-thing” right now. Thus, you can reach out to a wider range of demographics in order to promote your business.

Trend marketing does guarantee success. However you still need to weigh out what is best for your business. Some might require you to make educated guesses. But what is a business if risks aren’t involved?
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Java is a programming language and computing platform first released by Sun Microsystems in 1995. It is the underlying technology that powers state-of-the-art programs including utilities, games, and business applications. Java runs on more than 850 million personal computers worldwide, and on billions of devices worldwide, including mobile and TV devices. Why do I need Java?

There are lots of applications and websites that won’t work unless you have Java installed, and more are created every day. Java is fast, secure, and reliable. From laptops to datacenters, game consoles to scientific supercomputers, cell phones to the Internet, Java is everywhere!

Is Java free to download?
Yes, Java is free to download.
If you are building an embedded or consumer device and would like to include Java, please contact Oracle for more information

Why should I upgrade to the latest Java version?
The latest Java version contains important enhancements to improve performance, stability and security of the Java applications that run on your machine. Installing this free update will ensure that your Java applications continue to run safely and efficiently.

Originally called OAK, it was renamed as the Java programming language in 1995.

What will I get when I download Java software?
The Java Runtime Environment (JRE) is what you get when you download Java software. The JRE consists of the Java Virtual Machine (JVM), Java platform core classes, and supporting Java platform libraries. The JRE is the runtime portion of Java software, which is all you need to run it in your Web browser. When you download Java software, you only get what you need – no spyware, and no viruses.

What is Java Plug-in software?
The Java Plug-in software is a component of the Java Runtime Environment (JRE). The JRE allows applets written in the Java programming language to run inside various browsers. The Java Plug-in software is not a standalone program and cannot be installed separately.

I’ve heard the terms Java Virtual Machine and JVM. Is this Java software?
The Java Virtual Machine is only one aspect of Java software that is involved in web interaction. The Java Virtual Machine is built right into your Java software download, and helps run Java applications.
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One of the biggest misconceptions many people seem to have of public relations is that it is a guaranteed source of revenue. However, this is not the case. In fact, it is more valuable than that. A well-executed PR campaign is actually an investment for the long-term prosperity and success of a business, brand or individual. The only thing that one needs to have is patience.

A few years ago, a client recommended our firm to two friends who were about to introduce a semi-autobiographical, off-Broadway show to theatergoers in New York. The show would be opening in three months, with an indefinite run at the theatre, depending on its success.

Following a successful meeting, our clear understanding was that they understood that publicity would only be used to build awareness of the show, but would be used in conjunction with other methods of exposure, such as advertising and marketing efforts.

Soon after, we hit the ground running and quickly acquired them a substantial amount of national press exposure, including everything from cover stories in magazines to blurbs to feature articles. But as the premiere of the show drew closer, the client’s expectations started to shift. What first started out as wanting any press, overnight changed to the expectation that we would need to score the show exposure in only top-tier media outlets. And to add, they had terminated their arrangement with their marketing and advertising firm with efforts ceasing before they began. And then the show opened, and the reviews were not kind.

We immediately went to Plan B. We made the recommendation to the client that we should start steering the focus away from reviews back to more feature-oriented press. But they didn’t agree. And shortly thereafter, the seats got emptier and emptier, and within only a couple of weeks, the show was playing to an empty theatre.

That is when we learned that they were clearly no longer on the same page. In fact, they had poured all of their finances, including their own home, into this show. And they were expecting us to fill the seats only with PR efforts. All of the pressure was immediately put solely on the PR firm, with the expectation that we would be in charge of driving ticket sales. And when that didn’t happen, the blame was irresponsibly pointed at us.

Shortly thereafter, we decided to terminate the relationship with them. But in this, we also learned a valuable lesson — one that we are faced with every so often — that all clients come bearing different expectations of publicity services.

Some expect PR to do exactly what it is intended to do, which is to generate awareness; some expect it to change a misguided perception of their product or service; some think it will immediately generate sales; and some think it will cause them to become an overnight celebrity.

There are five things you must bear in mind when planning a PR campaign:
First: Even though press coverage produced by Public Relations efforts does generally end up indirectly yielding sales, PR is not meant as a means to do so. Instead, it is primarily intended to only raise awareness of a brand or individual, and to generate industry credibility. Consistency is the key.

Second: Do not rely solely on a Public Relations campaign to make your brand succeed. While very valuable, it is not a miracle drug. As with any business, there must be many different factors at work. For example, if you do not have a proper distribution strategy, consumers will have a harder time locating your products, so any press coverage produced will not work to its maximum potential. Also, if you do not implement a full marketing approach, including marketing and advertising efforts, you will limit the impact created by your Public Relations strategy.

Third: Although it is difficult, albeit almost impossible to monetize Public Relations efforts, one of the most widely used methods of determining whether or not you have made your investment back is in measuring the cost of your PR efforts by the amount of ad equivalency value you have received. For example, if score you a cover story in a magazine — and the cost to purchase an advertisement of the same size in that publication normally costs $10,000 — you may have already recouped your investment.

Fourth: Once you commence a Public Relations campaign, do not consistently change your expectations or goal. If you start the campaign with the expectation that you would only like local or regionalized press coverage, don’t up the bar on your publicity team every time that coverage isn’t yielding the results you were originally hoping for. Doing so not only tells the public-at-large that you do not understand your own message, but it also creates a stop/start momentum that can be detrimental to your PR campaign.

Fifth: Even though you might believe you have the best product on the market, not everyone will agree. Your product or service may be the best thing since sliced bread for one media outlet, and not to another. If you are expecting to get on Oprah or Ellen, but do not have the story to back it up, you may want to scale back your expectations.
Remember, if you start your PR campaign with an open mind and persevere with clear-cut goals and expectations, you may almost always come out a winner.
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I suggest you go through event planning in a similar fashion to how I advise my clients to prepare for an engagement.

Just use my I-A-P formula.

I = intent…what’s the intent of this event; what is your organization’s goal for the event? Figure it out and then make sure everyone is on the same page.

Everything you do in planning, delivery, and post-activity should match your Intent. Keep in mind your organization’s business goals or mission may differ from the goal of this particular event. Perhaps you want to entertain and celebrate at this event, but you’re part of a cancer research organization.
It’s okay to have fun at the event even when your overall mission is cancer research…not a big party of a topic–but serious work.

A = audience analysis…who will come to this event; who else are you targeting? Cater elements of the event to these people. Sometimes this means dreams, hopes, and fetishes of the event planners need to go out the window. Maybe there are some celebrities in your membership or stories of amazing courage; is there something you can showcase around that?

P = powerful presentation…make sure the look of the event and the people who will speak to your crowd are top-notch, easy to listen to, entertaining; keep the visual and musical aspects of your venue strong and consistent with I and A.

This could require tough decisions by event planners: perhaps you need to “Just Say No” to that opening speech from the chairperson; maybe a silent auction won’t work in this venue. Maybe you need an event host who’s a professional emcee or neutral third-party instead of relying on the event chairperson, who might not be the most effective public speaker.

Once you apply I-A-P honestly and thoroughly, you are on track to have a great event. So good luck and great partying! Please feel free to write me with any questions.
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A: EVERYTHING! You want to stand out in your niche. You want people to buy from you and not the next guy. But it’s hard, I mean, there’s so much competition out there. You’re elbow to elbow with your enemies, how’s anyone ever going to find you? Your keyword niche is totally saturated… right?

They’re going to find you because you’re going to invent a new set of keywords and then you’re going to create a buzz about it. And you’re going to do it by launching a mass online event.

I recently pulled together a group of colleagues and we kicked off the first annual Web Content Awareness Day. I wasn’t thinking about keywords or traffic when I did it. I just wanted something fresh that might highlight me in the Copywriting Category. So I grabbed my online cronies and away we went.

What I realized as I became more deeply involved in the viral marketing of this event, is that the event had become a major brand identifier for me. People were starting to recognize those four words, “Web Content Awareness Day,” and equate them with me – Dina at Wordfeeder.com. I could see *why* this might happen, but the question was, *how* was it happening so quickly?

It was happening, mainly, thanks to the search engines. Where there had never been a holiday dedicated to web content providers, now there was one. And people were “catching the buzz” about it, thanks to friends and colleagues of mine who were helping to spread the word virally. And the “word” was actually four words – a keyword term, “web content awareness day,” that curious observers could type into any of the major search engines to see what they could find.

Well imagine my surprise and delight when I realized this very *basic* but so frequently overlooked fact of web marketing and what makes those very successful people so successful. Invent something new and interesting, and invite folks to jump on the bandwagon… and it spreads like wildfire on the internet. One link connects to the next, and forms what I call the Internet Food Chain. You guessed it – the best are at the top. But here’s the rub: you must do something that nobody else is doing, and dub it some term that’s what I call “a keyword phrase with a twist.”

The phrase should contain one keyword and one “made up” catch-phrase that stands for you and you alone. The term should be memorable… and it should become part of your mega-branding blitz, showing up in every single piece of marketing you put out there. Spread it around and burn it in there, that’s how the pros do it. After you’ve been sinking it in for long enough, that’s when the change happens, and instead of your oddball term being something that people stumble over and ponder, they’ll begin to RECOGNIZE and even identify with it. And then they’ll begin to seek it out, by typing it into the search engines. And this is how the momentum gets building!

Now, when people search for that phrase that you made up, they’ll automatically land on you… because there IS no one else! And that was what you had wanted to happen in the first place.

Think about the Copy Doctor, the Ezine Queen and The Idea Virus. These are “keywords with a twist” – clever terms that people invented as a way to brand themselves – and it worked. So, if you want to build a following in your niche, invent a new term that becomes an online event, and then generate human and search engine traffic by way of your blog, ezine, online network, website, articles and press effort.
That’s pretty much the secret; there, I gave it away and I’m not ashamed. Why? Because it’s nothing new. I know that half of the people who read this won’t have the gumption to put it to good use. But you will… won’t you?

Happy Event Marketing!
Want to witness event planning live in action? Please join me and my marketing friends at the First Annual Web Content Awareness Day, http://WebContentAwarenessDay.com.
Sneak Peek: Visit the Countdown to Web Content Awareness Day Blog and watch what happens when “friends help friends drive traffic.”
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