Certificate in Google AdWords (Cert. GAds.) by Distance Learning
Google AdWords has emerged as a Powerful Instrument in the battle to achieve Top Results in optimisation of the Web. Search Engine Optimisation using Goole tools and analytics are the Mechanisms employed to Promote, Publicise and Profile Websites of all kinds from personal endeavours to Big Business and Corporate sites.
The landscape of Marketing, Advertising and Public Relations has changed dramatically in the face of this exciting Development medium and now the Top Ranked Sites get the business in the global as well as local online marketplace.
This Practical Course will enable participants to develop the skills to Manage their Marketing Challenges Online using Google Adwords.
Where did it all begin? Google Adwords essentials: Why use Google AdWords?,
Google AdWords Basic terminology, Getting started with Google AdWords,
The Google world and AdWords, The difference between Sponsored Listings and Organic Listings, The Pay-Per-Click revolution, Google AdWords and Direct Marketing.
Benefits of AdWords: Relevance, Return on investment (ROI) and Reach, Targeting the right audiences, Keywords and placements, The power of positioning with Ad Rank, Paying for results only, Discount features, Avoiding speculation.
Features of AdWords: Variety and advert formats, Accessibility via Search and Content Networks, Ad performance and monitoring, Quality Score and Click-Through Rate (CTR), Report Centre, Conversion tracking.
Google AdWords Statistics explained: The Snapshot Screen, The All Online Campaigns view.
Different editions: Starter versus Standard, Opening a new Google AdWords account, Google AdWords: Organizing and Managing the Account, The Google AdWords Campaign Management Tab.
The Online Marketplace, Online Profitability Predictions, Online Marketing Trends, Positioning an Online Business Strategically, Building a Google AdWords Campaign from scratch, Setting up Your Google AdWords Campaign for Success,
Common Mistakes to avoid when Setting up Google AdWords Campaigns.
Understanding Keywords, Match types: The three Google Adwords Positive Keyword Formats: Broad, Exact and Phrase Match Keywords. The Google Adwords tools at your disposal: The Google Keyword Tool, Other tools. Organizing Google Adwords Keywords: How to create Excellent Google Adwords Keyword Lists, Identifying Keyword Phrases, Adding and Editing Keywords, Google Adwords Negative Keywords. Creating Google Adwords Ad Groups for Products and Services, Selecting Keywords and Placing them in the Relevant Group.
What difference does it make?, The Power of Advert Positioning, Google’s Text-Ad Guidelines, Language matters, Copyright and Competition, Links and Offers, Developing Google Adwords Variations, Google Adwords Ad Workshop, Split Testing Adverts against each other, Google Adwords Secrets to make ads work, Google Adwords Click Through Rates (CTR), Writing ads to increase CTRs
Optimising business performance, Settings and placements, Advertising on the Google Content Network, Advertising on YouTube, Competitive research: researching bid prices, Setting bid prices: Ongoing Management, Setting Bidding Strategies, Optimum Return On Investment (ROI). Budget overview, AdWords billing and payments, Planning and structuring campaigns, Choosing the advert style and communicating value, The importance of Setting up and Implementing Campaigns and Ad Groups correctly: strategy, Keyword management , Using the right tools, Optimiser Tools, Ad Performance Tools, Website Optimiser, Refining using the AdWords Editor.
Overview of performance monitoring and conversion tracking: How to set up conversion tracking, Advanced conversion tracking, Creating and customizing reports.
Overview of Google Analytics, Creating and configuring an Analytics account:
Getting started, Tracking code, Configuring Analytics, E-commerce essentials,
Goals, Funnels and Filters explained. Making sense of the data: Viewing your data, Data integrity. Google Analytics Reporting: Report types. Google Analytics tools and services: Benchmarking Service, Website Optimiser. Optimising revenue potential with Google Analytics: Traffic, conversions and ROI, Revenue-driving keywords and your campaigns, Optimising landing page effectiveness and site interest, Referral sites, Getting the most out of advertising your product, Optimising marketing initiatives, Regional marketing, Evaluating changes to your website, Navigation summary and Funnel visualization.
Online Lecture Modules, Subject Expert Feedback Sessions after each Module, end of module assignments. etc.
The Fitzwilliam Institute Group has a panel of Subject Experts with experience in the Industry.
Anyone working in Internet Marketing or Advertising in an entry or support position or those who wish to make a career change to Internet Marketing. The course will also benefit anyone, such as a P.A., who has internet marketing or online advertising as part of their job specification. Selection is based on application.
Successful students qualify for the Certificate in Google AdWords. The Certificate is awarded at Distinction, Credit or Pass Level.
Enrolment for this Google AdWords Course will take place on the 4th May 2012.For more information, contact us on 020 7812 0708
Application for this Google AdWords Course is available immediately online through our Google AdWords Course Payments Page.
6 weeks to 6 months depending on individual progress.
£495
Fees may be paid online through our Course Payments Page. Alternatively payments can be made by cheque, bank draft, credit card, debit card or bank transfer.
All fees must be paid before the course begins.
Request a Brochure for this Course.
Disclaimer
Every effort is made to ensure accuracy, however responsibility is disclaimed for any error or omission in this website.
Distance Learning Courses, as part of the Fitzwilliam Institute Group, closes on Bank Holidays and for a number of days at Christmas and New Year. Distance Learning Courses reserves the right to postpone, cancel or alter courses without notice or to change any of the details in this web page. Fees are not refundable unless the course is cancelled by Distance Learning Courses. Distance Learning Courses are provided by the Fitzwilliam Institute Ltd.
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Fitzwilliam Institute Group, 175-185 Gray's Inn Road, London, WC1X 8UE Tel: 020 7812 0708 Fax: 020 7812 0650
