Conference and exhibition organisers are responsible for the production of an event, from the original idea to completion. Employees of an organisation may organise their own exhibitions, or manage their own stands at other exhibitions. Independent agencies employ conference and exhibition organisers to manage events on behalf of clients - which may be large companies, professional bodies or other organisations.
This distance learning course will give students a basic understanding of how to organise an exhibition.
Types of Events, Special Events, Mega Events, Hallmark Events, Major Events, The Event Manager, Qualities of an Event Manager, Strategic Planning, SMART objectives, PEST & SWOT Analyses, Operational Planning, Plans, Organisational Structure, Systematic Planning, Implementation, Post-Event Analysis, Case Studies.
Staging the Event, Key Suppliers, the Stage, the Venue, Factors to consider, Room Setup, Site Inspection Visits, Contracts and Cancellation Fees.
Definition, Target Audience, Objectives, Features, the Brief, the Budget.
Suitability, Location, Availability, Size and Cost, Facilities, Configuration, Inspection.
Considerations, Rules and Regulations, Floor Plan, Flexibility, Storage and Transport, Lighting, Seating, Audio Visual Equipment, Furniture, Electrics, Graphics.
A look at the different types of equipment used during an exhibition.
Selecting the right team, Preparing the team for exhibition day, Working the stand, Keeping your staff motivated, Subliminal signals.
Definition, Objectives, Suitable Venues, Types of trade fairs, Virtual trade fairs, Case Studies.
Closing Your Events, Administration, Evaluation of the Event, Methods of Evaluation.
The project is an important part of the course. Each course participant is given the project brief. Participants are asked at the end of the course to produce an Exhibition Proposal with their recommendations to the examiners. This gives participants the opportunity to use the knowledge they have obtained during the course in a focused way and develops proposal-writing and creative skills.
Online Lecture Modules, Subject Expert Feedback Sessions after each Module, Practical Case Studies, End of Module Assignments, etc.
Fitzwilliam Institute Group maintains a panel of qualified Subject Experts.
Anyone working in Event Management, in an entry or support position, or those who wish to make a career change to Event Management. The course will also benefit anyone who has Exhibition Management as part of their job specification.
Successful students qualify for the Certificate in Exhibition Management (Cert. Exh. Mgt.). The Certificate is awarded at Distinction, Credit or Pass Level. This course is accredited by the Institute of Commercial Management and is Industry and Internationally recognised in over 130 different countries worldwide.
Enrolment for this course is ongoing and the course will commence on the 18th May 2012.
6 weeks to 6 calendar months depending on individual progress.
There is no application form. The course can be booked and paid for online through our website at our payments page. If you have any additional queries after reading this brochure we simply ask you to contact us by phone or email and ask to be booked in for a consultation; we will then arrange a time convenient for you.
£495
All course material is included in the fee. Fees are payable by credit card, debit card, bank draft/transfer, cheque or PayPal. All fees must be paid before the course starts.
Request a Brochure for this Course.
Every effort is made to ensure accuracy; however responsibility is disclaimed for any error or omission in this brochure.
Fitzwilliam Institute Group closes on Bank Holidays and for a number of days at Christmas and New Year. Fitzwilliam Institute Group reserves the right to postpone, cancel or alter courses without notice or to change any of the details in this web page. Fees are not refundable unless the course is cancelled by Fitzwilliam Institute Group. Distance learning courses are provided by the Fitzwilliam Institute Ltd.
Existing students can log in here.
Fitzwilliam Institute Group, 175-185 Gray's Inn Road, London, WC1X 8UE. Tel: 020 7812 0708 Fax: 020 7812 0650
